Its the core tenets of our firm & we believe Fast Fashion is not the way forward for conscious consumption.

Fast Fashion production dries up water sources and pollutes rivers and streams, while 85% of all textiles go to dumps each year.

Buy from slow fashion firms like Freyja, always check if there the claims made by the firms are backed by their manufacturers & fabrics.

Linen is hypoallergenic, has anti-bacterial and anti-lint properties. Linen primarily solves everyone's dilemma during the summer in correlation to heat, body sweat, body odor and skin sensitivity.
So linen is better than cotton specially for hot or humid weather.

Our partners units are certified in ethical and fair trade practices and put humans before profits.